Numbers on Facebook Users in India and How political Parties Used Facebook During an Election.

Facebook is a predominant social media platform where people can share their photos, videos, chat with their friends and share their personal stories openly with others.  All 195 countries in the world utterly accept Facebook as the best platform to divulge anything. If we talked about ranking in the usage of Facebook India possesses the 1st rank, followed by the US. Each month almost 270 million Indians visit the Facebook website and in that almost 63% of Facebook users are below the age of 30 and only 7% of Facebook users are above the age of 55 to 59 years.

Infographic credit goes to Hindustan Times

Infographic credit goes to Hindustan Times 

If any huge event happens in India like an election, political rallies or any other events the facebook and television is the prime media to share the information. The user database of Facebook increases day by day and  now it has become double since the past general election that happened in the year 2014. These numbers showcase that Facebook users rescind the other media channels. 

If we compare Facebook with the traditional media channels, around 70% of men and women watch TV at least once a week whereas they use Facebook every day for at least an hour to get through the important notification and news. So the number indicates that people voluntarily use and believe that Facebook is a predominant social media channel. Political parties are taking advantage of this and portray their customized silhouettes as an advertisement to promote their parties. Nowadays political parties do not bribe the voters for votes whereas, they are actually moving towards a technology and data firms to target specific social media users and change the propensity of an election.

Infographic credit goes to Hindustan Times

In India, 77% of the Facebook profile belongs to Indian men and 57% at the global level. Indeed, there is a gender inequality in the usage of technology and the internet. Politicians foster the issue with apathy and raise this issue on social media with rousing behaviour and gather the votes from women. Actually, there is always tussle on women's rights between politician, government and civilians and politicians sparingly use this issue as a weapon in their rallies and gesticulate in front of public as they are working or they would take retaliated action and in tenderness, they get the votes from women.
In the upcoming general election, 140 million Indians will vote for the first time out of that 75 million have Facebook accounts. Around 81% of Indian Facebook users used 4G high-speed network to access the facebook, it happens only because of declining price of  the smartphones in India.

Infographic credit goes to Hindustan Times

Infographic credit goes to Hindustan Times

This is all about Infographics on Facebook users in India and how political parties use Facebook for campaigning during the elections.